Chapter 13—Points on Selling
Introducing Our Books—Other publishers have regular systems
of introducing into the market books of no vital interest. “The children
of this world are in their generation wiser than the children of light.”
Golden opportunities occur almost daily where the silent messengers
of truth might be introduced into families and to individuals; but no
advantage is taken of these opportunities by the indolent, thoughtless
ones. Living preachers are few. There is only one where there should
be a hundred. Many are making a great mistake in not putting their
talents to use in seeking to save the souls of their fellow men.
Hundreds of men should be engaged in carrying the light all
through our cities, villages, and towns. The public mind must be
agitated. God says: Let light be sent out into all parts of the field. He
designs that men shall be channels of light, bearing it to those who are
in darkness.—
Testimonies for the Church 4:389
(1880).
Canvassing campaigns are to be organized for the sale of our
literature, that the world may be enlightened as to what is just before
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us.—
The Review and Herald, June 2, 1903
.
Circulation Increases Demand—Our publishing houses should
show marked prosperity. Our people can sustain them if they will
show a decided interest to work our publications into the market....
The wider the circulation of our publications, the greater will be the
demand for books that make plain the Scriptures of truth. Many
are becoming disgusted with the inconsistencies, the errors, and the
apostasy of the churches, and with the festivals, fairs, lotteries, and
numerous inventions to extort money for church purposes. There are
many who are seeking for light in the darkness. If our papers, tracts,
and books, expressing the truth in plain Bible language, could be
widely circulated, many would find that they are just what they want.
But many of our brethren act as though the people were to come to
them or send to our offices to obtain publications, when thousands do
not know that they exist.
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